First Point believes that a proactive approach to corporate communications is integral. Many companies have a reactive strategy in place, working backwards from potential communications hazards.
FIRST POINT COMMUNICATIONS CORE SERVICE ELEMENTS
First Point Communications (First Point) provides companies with full circle media operations resulting in proactive reputation management, through various service verticals and interactions, including corporate content development. First Point also specializes in both market and digital positioning, together with executive profile curation and executive profile establishment.
The four pillars of First Point’s proactive approach:
I. CORPORATE CONTENT DEVELOPMENT
First Point provides content development for corporate entities including, but not exclusive to, profiles, press releases, web content and web navigation schemas, executive profiles, executive content placements, presentations, marketing materials, advertising copy, and more.
II. MEDIA AND MARKETING MANAGEMENT
First Point positions corporations in relevant media through the use of quality executive profiling, press releases, executive opinion editorials, interview placements, and various marketing activations including events, multiple formats of advertising, outreach lead generation, and more.
III. DIGITAL PENETRATION
The establishing of digital footprint of both companies and relevant spokespeople is key to the efficacy of the Media Management. First Point performs reverse clean-up of digital schema (if and when applicable), searchability assessment and solutions, suitable social media, website upkeep via backend management, and more.
IV. REPUTATION MANAGEMENT
Through a combination of the aforementioned points, a successful reputation management strategy acts as a type of insurance. Positive and suitable material is highlighted in the public realm and digitally prioritized, allowing for a proactive approach to communications rather than a reactive approach.
FIRST POINT BESPOKE PACKAGES
Packages are ranked from Platinum to Bronze with four commitment levels available to client companies on subscription basis. The packages are designed based on frequency, allowing client companies to determine best fit based on needs.