FIRST POINT BESPOKE PACKAGES

Packages are sorted from Platinum to Bronze: four commitment levels are available to client companies.

OPT IN FOR ONLY WHAT YOUR COMPANY NEEDS

Subscribing to a Bronze Digital Package may be suitable for a company that does not require more than one channel, and infrequent updates. This same company may opt for a Gold Public Relations package, requiring corporate content development on a high frequency level paired with a Gold Web Content Management package.


SOCIAL MEDIA COMMUNITY MANAGEMENT PACKAGES

  • Platinum Four channels with corresponding posts based on suggested best practice channel frequency
  • Gold Three channels with corresponding posts based on suggested best practice channel frequency
  • Silver Two channels with corresponding posts based on suggested best practice channel frequency
  • Bronze LinkedIn only (one channel) with corresponding posts based on suggested best practice channel frequency

 

PUBLIC RELATIONS PACKAGES

Public relations packages are based on frequency and scale of activity and client requirements, termed “interactions” by First Point. All of the packages entail full scale public relations services, but less frequent activity and less required interactions may dictate a Bronze package, whereas higher frequency requirements may fall under Gold or Platinum packages.

Platinum  Activity level exceeds more than six interactions per month

Full scale public relations services including the following interactions:

  • Media training for appointed spokespeople on case-by-case scenario when and if required
  • Spokespeople/ executive profile building
  • Media intermediation
  • Creation and distribution of press releases when appropriate
  • Preparation of interview briefings and/or full interviews when via written formats
  • Preparation of talking points and relevant preparatory material for interviews, live appearances, industry events etc.
  • Arrangement of “exclusive” coverage type placements
  • Development, editing, and management of corporate presentation kits
  • Media auditing
  • Media archival creation on website of media appearances across all publications and web mediums
  • Executive biographies
  • Media relationship management to continue to position the client as a hyper-responsive entity that helps journalists build quality content
  • Managing asset creation for PR use – ie) liaising for photography, image editing, creative development

Gold Activity level more than three interactions per month, less than six interactions per month

Full scale public relations services including the following interactions:

  • Media training for appointed spokespeople on case-by-case scenario when and if required
  • Spokespeople/ executive profile building
  • Media intermediation
  • Creation and distribution of press releases when appropriate
  • Preparation of interview briefings and/or full interviews when via written formats
  • Preparation of talking points and relevant preparatory material for interviews, live appearances, industry events etc.
  • Arrangement of “exclusive” coverage type placements
  • Development, editing, and management of corporate presentation kits
  • Media auditing
  • Media archival creation on website of media appearances across all publications and web mediums
  • Executive biographies
  • Media relationship management to continue to position the client as a hyper-responsive entity that helps journalists build quality content
  • Managing asset creation for PR use – ie) liaising for photography, image editing, creative development

Silver Activity level less than two interactions per month

Full scale public relations services including the following interactions:

  • Media training for appointed spokespeople on case-by-case scenario when and if required
  • Spokespeople/ executive profile building
  • Media intermediation
  • Creation and distribution of press releases when appropriate
  • Preparation of interview briefings and/or full interviews when via written formats
  • Preparation of talking points and relevant preparatory material for interviews, live appearances, industry events etc.
  • Arrangement of “exclusive” coverage type placements
  • Development, editing, and management of corporate presentation kits
  • Media auditing
  • Media archival creation on website of media appearances across all publications and web mediums
  • Executive biographies
  • Media relationship management to continue to position the client as a hyper-responsive entity that helps journalists build quality content
  • Managing asset creation for PR use – ie) liaising for photography, image editing, creative development

Bronze Activity level once per quarter

Full scale public relations services including the following interactions:

  • Media training for appointed spokespeople on case-by-case scenario when and if required
  • Spokespeople/ executive profile building
  • Media intermediation
  • Creation and distribution of press releases when appropriate
  • Preparation of interview briefings and/or full interviews when via written formats
  • Preparation of talking points and relevant preparatory material for interviews, live appearances, industry events etc.
  • Arrangement of “exclusive” coverage type placements
  • Development, editing, and management of corporate presentation kits
  • Media auditing
  • Media archival creation on website of media appearances across all publications and web mediums
  • Executive biographies
  • Media relationship management to continue to position the client as a hyper-responsive entity that helps journalists build quality content
  • Managing asset creation for PR use – ie) liaising for photography, image editing, creative development

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WEBSITE CONTENT MANAGEMENT

Full content management and content maintenance, including internal link building and monitoring of analytics. Website development (inclusive of navigation and content) is also available, and is priced on a case-by-case scenario

  • Platinum Activity level exceeds more than six updates per month
  • Gold Activity level exceeds more than three updates per month, less than six updates per month
  • Silver Activity level is less than two updates per month
  • Bronze Activity level is one update per quarter

Get in touch with First Point