First Point is a communications agency based in Dubai, UAE. Part of the KBW Investments group portfolio, First Point oversees the public relations, marketing, advertising, social media and digital footprint of entities across sectors.


First Point Communications is a portfolio group member of KBW Investments (KBW). Formulated in May 2017, First Point provides companies with full circle media operations resulting in reputation management, through various service verticals and interactions, including corporate content development. First Point also specializes in both market and digital positioning, together with executive profile curation and executive profile establishment. Currently servicing the full KBW group portfolio, First Point plans to scale by attracting external clientele by its third year of operations.

Co-managed by Edward Attwood and Fida Chaaban, First Point draws on the respective strengths of both former press personalities to positively activate the media, marketing, and digital aspects of client companies to support and achieve aims and directives.

Operating out of KBW’s Dubai headquarters, First Point pursues cost-conscious solutions by working with noted industry experts across various countries to increase value for client companies.